Creating a contemporary yet authentic visual identity for Sangee Fashion, a brand dedicated to celebrating ethnic elegance.
Brand Identity | Logo Design | Mockups | Packaging | E-commerce Branding
Sangee Fashion is an ethnic wear retailer specializing in beautifully crafted traditional attire. As they prepared to launch their online store, they approached me to design their complete brand identity from scratch.
My goal was to reflect the timeless charm and cultural richness of ethnic wear while appealing to a modern, upscale clientele. The result was an elegant and versatile logo that harmonizes tradition with contemporary aesthetics, supported by carefully curated colors, typography, and visual elements.
I designed a series of sophisticated mockups to showcase their branding in realistic and engaging scenarios, from business cards to shopping bags, emphasizing the brand's luxurious yet approachable essence.
